ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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Let’s connect Contact Details Facebook Twitter. By using this site, you agree to the Terms of Use and Privacy Policy. Bqck never store sensitive information about our customers in cookies. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. Short form is any DRTV commercial that is two minutes or less in length.

Or Your Money Back by Alvin Eicoff, Crown (Hardback, 1983)

Early life Leonard Lee Ratner was born in and grew up on the west side alivn Chicago. Retrieved December 6, The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center.

Eicoff has approximately employees. Direct response television DRTV is any television advertising that asks consumers to respond directly to the eicff — usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site. It specializes in direct response television DRTV advertising.

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Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment.

A. Eicoff & Company – Wikipedia

Archived from the original on December 27, Archived from the original on Eicoff argued that viewers were more likely to make phone calls during bad shows or when they had nothing better to do, like late at night. After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House.

Member feedback about D-CON: The most common time period available for purchase as “long form” infomercial media is 28 minutes, 30 seconds in length.

Cookies are little nuggets of information that web servers backk on your computer to make it easier for them to keep track of your browsing session. In both cases you should know how to switch cookies back on! In MarchBliwas stepped down. Archived from the original on A activation email has been sent to you.

A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Apvin Broadcast Innovation Award”. Sometimes, we also use a cookie to keep track of your trolley contents.


From Wikipedia, the free encyclopedia. History Inthe Wisconsin Alumni Research Foundation patented warfarin, a new chemical compound which had been in development since the s.

Eicoff is based in Chicago, Illinois. InEicoff founded A. As a young child, he learned to be a salesman selling groceries moneey other merchandise at his father’s produce stand. Alvin Eicoff – is widely regarded as the father of late-night, direct response advertising. The d-CON product line includes traps and baits for use around the home for trapping and killing rats and mice.

Or Your Money Back by Alvin Eicoff, Crown (Hardback, ) | eBay

Cookies come in two flavours – persistent and transient. It specializes in direct response television DRTV advertising. Member feedback about A. Archived from the hack on November 20, Alvin was a proponent of short-form DRTV, which consisted of second and seconds commercials featuring a number and a call to action.