Monthly Archives: September 2017

Golden Success Secrets for Small Businesses

Running a small business is as challenging as trekking to Mt. Everest without having oxygen cylinder, prior practice, and a valid map guide. The challenges are only because there are no authentic rules that can lead a small business towards success while other major obstacles comprise: low budget, limited manpower, and lack of efficient resources. But as a small business owner, you must delve into the passcodes that help you decode the secret patterns of operating a successful startup or small business. It not only helps you to sustain your current growth but also excel your business planning’s to achieve higher objectives. There are a few suggestions based on real-world experiences, which can assist you to hit the bull’s eye.

1- Utilize the power of social media:

Nowadays, the entire world revolves around social media and if you are able to use its full potential, it can immediately help you increase your sales and brand reputation with very minimum resource and effort. Social networking sites like Facebook, Twitter, and LinkedIn, help you connect with a large scale of users, where you can directly interact with them, thereby allowing you to convert them into your potential clients. It forms a two-way channel that not only allows you to put your message across but also, listen to what your targeted audience want, which eventually goes a long way in improving and growing your business.

2- Research and analyze your competition:

A business turns to be successful only if it runs on some finely grinned facts and figures. And competition analysis is one of the most important elements of the process. Competition analysis tells you the strength you will require to establish your brand in the market as well as it helps to prepare your business planning adequately so that you could avoid the chances of business failure. An additional benefit of competition research is it allows for designing and developing more feasible and user-oriented products that eventually help you attain a competitive edge over the current market.

3- Work as per your plan but be flexible too:

Efficient planning is a roadmap that drives your business to the top in the long run with predefined routes. It is always advised to stick with our planning even if we face a few hurdles while running our business given that the strategies are designed after in-depth analysis. And day-to-day challenges should not incline you to alter with whatever you planned. The winners always back their business plannings regardless of the stiff challenges, but on the other side, a successful business requires the owner to be flexible enough to embrace new changes. Adapting the new ideas and concepts not only makes a business owner take smart decisions but also, keeps their core planning intact and fresh.

4- Use informative materials to build trust and loyalty:

The Internet is the best medium to reach out to the huge audience with less effort, but you should keep the fact in mind that there is already a heavy flow of advertisements and endorsements all over the web. So, what can be an efficient way to create our presence with a significant impact?

There are definitely some better ways to do it like using informative online materials such as well-written blogs, well-designed infographics, animated videos demonstrating some set of skills, and presentation sheets, etc. Following such practices will attract a huge mass to our platform to learn and engage with us, which gives a sense of trust and ultimately convert them into our long-term clients.

Are You Leading Your Business With a Limp?

Do you find yourself leading your business with a limp?

Let me explain further…

For many women business owners, one of the biggest challenges in their business is learning to delegate.

Perhaps it’s one of yours as well.

They find it difficult to determine which tasks and projects should be delegated and who should take them. It’s stressful and frightening for them. I’ve been there and understand. Fortunately and happily, when they give up some control (typically the day-to-day operations of the business), they’re able to truly step up to the leadership and CEO role to grow their business.

Reluctance to delegate cripples not only your effectiveness as a leader, but also your ability to grow your business.

Determining the best course of action when it comes to delegation is a primary focus of a true Online Business Manager. Through effective delegation, an Online Business Manager will help you increase sales, boost productivity to increase ROI, save money, and create more time. You’ll finally be able to put a value on the time you spend on your business.

You may be wondering why an Online Business Manager would focus so much on delegation. Simply put, delegation is the best way to take a business to the next level. If your business generates multiple 6-7 figures, it’s time to delegate to grow.

Behind every successful business is a well-planned delegation strategy.

The CEO can’t do everything herself, and she needs her Online Business Manager and team to carry out the tasks and projects that bring her ideas to life.

As the CEO and Visionary, your job is to create and strategize, and delegating gives you time and energy to do that.

How does delegation help you grow your business and step into your CEO role?

  • When you delegate, you bring everyone’s strengths to the table and utilize them in the best way, including your own. You elevate your team by encouraging them to do what they do best and what they enjoy.
  • You also elevate yourself by getting out of those low-level tasks you’re not suited for and don’t enjoy. You create more time to do what you do best, just as your team does.
  • When everyone is performing to the best of their abilities, they love their jobs and go the extra mile. Everyone is more productive, sales increase, and your business can’t help but grow and prosper.
  • Your team, vendors, and clients have a clear picture of who plays which role in the business. They stop going to you for everything.

What happens when you don’t delegate?

  • No one’s strengths are utilized to the fullest, including yours. Everyone is simply trying to get everything done.
  • You stay stuck in those low-level tasks and feel burned out and overwhelmed. You have very little time to do what you do best, and your business stagnates – or worse, regresses because you can’t lead it as effectively as you should.
  • Nobody’s working to full potential and your team members don’t enjoy their jobs as much as they could or should. Productivity and sales suffer, which can cripple the business over time.
  • Your clients, vendors, and team go to you for everything, further adding to your stress and causing you to hit the ceiling. You’re working way too many hours on tasks and projects others should be doing.

I know it’s hard to give up a little control of parts of your company. Your business is a direct extension of you, and it’s your finest work. It’s hard to let go of something you’ve worked so hard to create, but when you delegate to an Online Business Manager, you’re free to create, generate revenue and have an impact in the world.

When you delegate, you free your business (and you) to move to the next level. You have the time and energy to move into your role as CEO and Visionary, and your business continues to grow and prosper.

Online Business Manager

Are you a woman entrepreneur who’s frustrated in your 6-7 figure business?

Are you feeling overwhelmed, over-stressed, and not sure where to turn?

Are you so busy doing everything in your business that you never have time to focus on those high level tasks that will truly bring direct growth to your business?

Your business may be ready to hire an Online Business Manager (OBM).

When your business has grown to multiple 6-7-figures, it will require that you begin to step into a CEO and Visionary role to lead your business to higher levels of growth. The business now has a life of its own and if you stay in the doing role too long, you will lose control of your vision.

If you’re like most women business owners, you started your business for some or all of the following reasons:

  • You wanted control over your time and the money you make
  • You wanted your work to have an impact in the world
  • Sick of the 9-5 grind
  • Have a business you can schedule around your family and personal goals
  • Commit to something bigger than yourself
  • Create financial and time freedom

If you have a multiple 6-7-figure business, it may be time to step out of the tasks of day-to-day operations and management. You’re the only one who can lead your company to the next levels. You alone know how to move your business forward. Time and focus are now in high demand for you to lead your company to the next level.

The result of not stepping up will be that the business will begin to stagnate – you’ll hit the ceiling in ability to grow any further. You’ll need to stop trying to do and manage everything on your own because it’s simply not sustainable. You need help in business. At this phase in your business, you have a team that executes tasks.

Now the role you’ll want to hire will be an Online Business Manager, an Integrator, who can take your dreams and goals and make them a reality. You need someone who can effectively step in and manage your team, manage your day-to-day operations and marketing management, manage projects, and analyze and report metrics to determine what’s working – and what’s not.

If you can’t get out from behind the manager’s desk, frustration will overwhelm you… if it hasn’t already. You’ll struggle with “hitting the ceiling” and “feeling stuck” – if you aren’t already. Your life and relationships will suffer because you’re working a crazy number of hours every day just to keep things going. You cannot keep up this pace, and eventually something will give. You’ll burn out. I’ve seen it countless times.

While reading all this article, you may be wondering if it’s time for you to hire an Online Business Manager.

Here are three ways to know you’re ready.

Financial Readiness

Hiring an Online Business Manager is a long-term investment. An OBM does not replace a team of people who are responsible for executing tasks – you can hire any number of virtual assistants for task completion. An Online Business Manager runs your business while you step into the CEO and leadership role.

Psychological Readiness

You’re ready to turn loose a certain amount of control in your business to someone you trust. You know you need help in business, and you don’t want to be the only one in charge anymore. You understand it may be uncomfortable to turn over some control to someone else, but you’re willing to do it because deep down, you know it’s time. And you’re ready to let go of what you don’t truly enjoy to return to using your unique gifts to grow the business.

Are You Winging It In Your Business?

Are you so busy that you feel like you’ve fallen off track?

Are your deadlines more like suggestions?

Do you feel like your business is struggling, has lost its focus, or is out of control?

Do you feel like you have no control over what happens day-to-day?

If so, you just might be winging it in your business.

If you feel like that proverbial chicken with its head cut off, you’re not working according to your plans and goals. You might be extremely busy, but are you productive? The two are not the same. Being busy may mean you’re simply going with the flow and doing what you need to at the moment to keep the business going.

Again, you’re winging it. You’re flying by the seat of your pants and don’t have the focus or the control you need to keep your business on goal. When you’re not in control, you’re not productive.

And if you, the CEO and Visionary, aren’t being productive, your business is simply treading water and not growing.

When your time is focused primarily on daily tasks and busy work inside your business, you don’t have time or energy to create goals and plans to help make your business thrive. All you do is put out fires, and you don’t have time to train your team to avoid setting fires in the first place.

You’re winging it, not working it. You’re wasting precious time doing things someone else needs to be doing. You’re not delegating effectively (or at all), and you’re mistaking being busy for being productive.

At the end of the day, you’re not helping your business to profit because you’re stuck doing everything but high-level, revenue-producing activities.

This is not a judgment. I’ve seen this too many times with my clients, and in the past I did my share of winging it. I was so busy dealing with emergencies and distractions that I couldn’t focus on my real job in the business, the CEO role.

I didn’t see a way out. Maybe you can relate.

I’m happy to tell you today there IS a way out, and it’s simpler than you think.

I love to help my clients discover the difference between working ON their businesses and working IN them. When you work on your business, you do the tasks a CEO should be doing, such as building strategic business relationship, delivering and engaging with your clients, writing marketing materials, and planning and creating new products and services. You work on your vision and your big plans for the future.

That’s your role, not putting out fires, dealing with customer service, solving operational issues, managing day-to-day operations and marketing management, creating manuals and procedures, or paying the bills.

You need to delegate all those tasks and get back to what you do best: finding new ways to grow your business that serves the world.

However, no one teaches us how to delegate when we go into business. You need support in deciding what to keep and what to delegate.

You need someone to run the day-to-day operations of your business so you’re free to grow the business. You need someone to help you stop winging it and start working it.

It’s time to bring in an online business manager. Not getting this valuable support will stall your business and burn you out. An online business manager will produce far more value than he or she costs. The time and energy you’ll regain will pay for your Online Business Manager several times over.

You became a woman entrepreneur to share your ideas, have an impact in the world and create a living for you and you family. When you hire a virtual business manager for your 6-7 figure business, you’re able to breathe and use your energy to plan the future of your business. You can create goals and plot the course to reach them.

Not knowing how to delegate and spending time and energy on the wrong things are just two ways women entrepreneurs find themselves stuck in their businesses.